Storm - an integrated design and creative communications agency

We have a long established history of working with Adidas and were asked to pitch our ideas for their official Flora London Marathon souvenir t-shirt range. Adidas were in the early stages if their IIN (Impossible is Nothing) campaign - For our pitch we decided to focus on a 'personal experience' creative route that reflected the IIN campaign by coming up with some hand illustrated tees that wrapped up personal achievement & the marathon route into a perfect package.

Storm went on to develop the full range of souvenir & event tees for the Marathon. We also delivered further creative concepts for interactive/editable tees for the runners, promo concepts for after event & a limited edition souvenir book for the event.