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Mercedes-Benz World Summer 11 Mercedes-Benz World Summer 11 Mercedes-Benz World Summer 11 Mercedes-Benz World Summer 11
6th January 2012
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Mercedes-Benz World Summer 11

Services

Storm were asked to provide creative support to the Mercedes-Benz World Summer campaign - "Worth getting out of bed for". Mercedes-Benz World had produced a promotional/viral film for the campaign and tasked us with building a campaign around it that ensured at least 30k viewings and an increase in footfall at the venue.

Our integrated campaign included targeted radio advertising, a microsite for the campaign, consolidation & promotion of social media networks, effective video seeding & development of free smartphone app.

The promo video has achieved 150000+ hits across all networks with huge benefits to brand awareness, social media presence and revenue.