Storm - an integrated design and creative communications agency

Princes Gate water challenged us to rebuild their entire brand & range from scratch, asking us to come up with an identity that spoke to a younger/hipper generation, extolled the virtues of natural products and gave them a unique and engaging presence in the bottled water market.

Our primary creative goal was to provide the clearest, most honest solution we could think of. It is only water in a bottle after all. We highlighted Princes Gate's unique selling point by developing a fresh & friendly tone of voice that simply explained the process of filtration that makes the water so special. The honest and approachable feel of the brand was reflected in the development of the company identity, a logo that was eventually made with a potato print!

Storm developed the brand & collateral material further - producing packaging & labels across the entire range and coming up with creative concepts & products to bring to life the message of 'celebrating rain'.

At the outset, the company's aim was to be listed with the major supermarkets.... Mission accomplished.